We are passionate about helping older adults age with dignity and independence.

50+ Employees

2 Locations

20,000+ Members

The origin of our company is steeped in personal experience + seasoned entrepreneurship.

Through firsthand experience as caregivers to their own parents and grandparents, Assured Allies’ company founders, Roee Nahir and Afik Gal, recognized that despite the many benefits of longevity, aging also presents many challenges – including biopsychosocial stress and the financial sustainability of long-term care.

As a doctor and data scientist they knew there was a better way than simply hoping for the best. As entrepreneurs, they were surprised to find no one was yet working on a comprehensive solution using data as a key. They decided to take on the biggest challenges of aging, knowing the best solutions would involve technical innovation and empathy in equal doses.

In 2018, they gathered a team of physicians and data scientists, social workers and experts on aging, to apply lessons learned in healthcare’s managed care programs and develop technology and expertise in aging, to help people make the most of their life.

Since then, Assured Allies has been working with long-term care (LTC) industry leaders and long-term care insurance (LTCI) companies to better support successful aging.

In 2020 Assured Allies launched the Age Assured program, the company’s first innovation: a free program offered through long term care insurance companies designed for people who want help continuing to live independently as they age.

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Successful aging meets technology.

Our ideas, visions, and technologies are driven and realized by experienced and highly motivated experts. We place great value on diversity in our team to combine the best of two worlds: caregiving and technology.

Roee Nahir

Co-founder & CEO

Afik Gal

Co-founder & CPO

Liron Bdolach

Program Manager

Marissa Badler

Product Owner

Anna Gray

Ally Manager

Angelina Portuense

Senior Ally

Mark Friedman

VP, Services & Operations

Hila Zadka


David Kahan

VP, Finance & General Counsel

Andy Freedman

VP, Marketing

Revital Priev

Product Owner

Yoni Yedidia

Data Scientist

Yariv Dror-Mizrahi

VP, Research

Koby Palachi


Barak Schieber

Salesforce Developer

Brian Del Giudice

VP, Product Management

Katelynn Dornbusch

Research Ally

Tania Lamour

Assured Aging In-Force Program Administrator

Erik Wenzel

Director, Actuary

Aviv Rubin

People Operations Coordinator

Roy Lev

Data Scientist

Tal Edvabsky

Data Scientist

Diane Fabricant

Administrative Assistant

Gilad Braunschvig

VP Research & Development

Boaz Fishman

Senior Software Developer

Rita Zemaitis

Salesforce Developer

Bob Yee

Senior Actuary

Larry Nisenson

Chief Growth Officer

Robin Carpenter

Senior Ally

Ruth Yarus

QA Automation Infrastructure Engineer

Olivier Prince

Salesforce Administrator

Eldad Matmon

Product Owner

Eitan Mass


Artur Boltiansky

QA Infrastructure Automation Engineer

Nkenge Blue

Senior Product Actuary

Katharine de Baun

Content Marketing Manager

Michelle Spinale

Director of Product Marketing

Michal Shahal

VP Human Resources

Paddy Horan

Actuary Tools Lead

Guy Hawes

Senior Product Manager

Ayala Geni

Customer Success Manager

Christina Ferraro

Senior Product Marketing Manager

Alexandra Halbani

Applied Researcher

Michal Herz

Wellness Program Director

Daniella Segal

Deputy General Counsel and Compliance Officer

Anna Chaykovsky

Software Developer

Rotem Shliva

Software Developer

Yonatan Korem

Senior Web Developer

Gina Metterville

Quality, Training and Compliance Manager

Rebekah Kahal

Morgan Pichel

Shahar Cohen

Stas Krylov

We are proud for the support of our investors.

Help us shape the future of aging.

Join our team.